Referral system

Best way to get seen is to get others to show you off.

A referral system is a proven way of accelerating organic growth with high conversion trial-to-recurring rate.

A few ways to approach it:

(1) One-off bonus for the referee and referred person such as a percentage or fixed amount discount on the subscription purchased.

OR

(2) Turn your customers into your marketers by costing them in. Anyone who refers a paying customer that remains a paying customer benefits from them remaining.

An example from Cockbox is a percentage of each subscription from a referral (each recurring payment made) is "credited" to the referee's account they can use to pay for their own subscription or (if they are cracked) actually earn money from shilling your service.